Gift Techniques - promotional gifts, specialty advertising gifts, gifts with your logo on them for all special events

Banta Specialty Converting

Objective:

To promote Banta Specialty Converting's capabilities and entice customers to take a tour of the facilities at a holiday open house.

Results:

Of the 275 invited prospective clients, 160 anxiously attended the facilities tour, and five requested services and quotes for services.

Gift Technique: Banta Specialty Converting invited 275 targeted potential customers to an open house tour including capabilities seminars. The invitation arrived via the mail in the form of a soup can replica filled with peanuts. The holiday timing of the event allowed the can to double as a unique holiday greeting. Also inside the can was an invitation printed in "alphabet soup" graphics. The theme, "Take the cooks tour from soup to nuts" was further supported when arriving guests were greeted by hosts wearing embroidered aprons. A "Guess the number of peanuts in the jar" contest and departing gifts of peanut and place mat-shaped mouse pads added to the energetic, creative mood of the open house.

The American Drive-In Movie Theatre	Objective:	To generate national media attention and create awareness of a new book.
	Results:	The book and its author received coverage in over 200 regional, national and international newspapers and magazines, interviews on 49 radio stations, and appearances on four national television networks.
Gift Technique: Eight weeks prior to the release of his new book, author Don Sanders launched a postcard mailing to the media, announcing the publication and hoping to generate interviews and coverage. Two weeks later, a press release was sent out in an imprinted three-ring binder. Two weeks after that, a month before the book's release, a select group of major media outlets received a logo-embroidered cap announcing the book. If a particular media outlet expressed interest in doing a story, writing a review or offering prizes on the air, they would receive either a T-shirt, a silk-screened or embroidered cap, a series of commemorative postcards-or all of the items. Following publication of the book, participating media received a junior desk folder with a full-color picture of the book cover on the front and a wooden commemorative block featuring the book cover on one side and a brief summary on the other side.

Baker Concrete Construction	Objective:	To promote employee safety and thereby improve bottom-line profitability.
	Results:	During the three-year campaign period, OSHA-recorded accidents dropped from 201 to 47, lost time due to accidents went down from 173 to 12 and insurance modifiers dropped from 1.58 to 1.15.
Gift Technique: With nearly 10,000 different craftpersons dispersed across 30 states, the ongoing safety promotion was designed to cover all areas. The slogan, "Baker Safety...A Concrete Commitment," was the basis for The Craftperson Incentive Award Program consisting of quarterly campaigns featuring per-established safety criteria. At a time when there had been several "close shaves" on Baker job sites that could have had tragic results, the advertiser chose "No Close Shaves" as one of its themes. Because many of them travel to out-of-town job sites, craftperson winners were awarded a black nylon shaving accessory bag embroidered with the Baker slogan and an accompanying logo-imprinted implement set and a campaign sticker to display on their hard-hats. Awards for other quarterly campaigns included sweatshirts and belt buckles with matching hard-hat stickers to add to the winner's collection.

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