Executive Gift Service opened its doors in 1981 as a specialty advertising company offering literally thousands of promotional products available for imprinting company logos and messages.  Through its trade organizations, Executive Gift Service began studying case histories that employed promotional products in campaign strategies with stunning results.  The company then began creating campaign strategies for its customers with successful results including a citywide cooperative calendar promotion called the Revelry Planner.

In 1997, a sister company, Bailey Link, opened as an Internet Service Provider with an emphasis on automating business processes and moving them to the Web.  It was opened to extend Executive Gift Service's service offering to include Website development and hosting as a way to assist its customers in their continued promotional efforts.  These Web Consulting services are offered through Bailey Link.  Customers can also register or transfer domain names and build traffic to their Website through Bailey Link.

In 2001, the ownership of Bailey Link embraced the Balanced Scorecard methodology of Dr. Robert Kaplan, professor of leadership at Harvard Business School.  Through attending the necessary workshops and studying the Balanced Scorecard and Strategy Maps, Bailey Link developed strategic planning competence.  The company has facilitated the development of strategic plans for Jefferson Parish, Jefferson Parish Juvenile Justice, the City of Kenner and the City of Bessemer.  Bailey Link created a Web application to capture the elements of the strategy, breakdown processes and help establish a priority for them, and to capture measurement data to gauge the success of the strategy.

Today, with combined promotional, technical and strategic planning experience and competence, Executive Gift Service and Bailey Link have established Gift Techniques as a name brand to imply the broadened use of specialty advertising products.  If used with a simple strategy, or a "technique", a specialty advertising product (or specialty "gift") can not only get recipients to remember the gift giver, but get them to do what the gift giver wants them to do.  Therefore, using a Gift Technique can leverage advertising dollars by developing more advertising impact simply by changing the way the gifts are delivered.